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EDITORIAL

5 Alternatives to Rose Rocket for Logistics Operators in 2026

A configurable cloud TMS for carriers and brokers, from US$2,080 a month

Last reviewed 2026-09-27

Rose Rocket is a cloud TMS for carriers, brokers and 3PLs, founded in Toronto in 2015. It is known for configurable boards, no-code workflows and AI agents, a public API with webhooks and a driver app, and it publishes its entry price: US$2,080 per month for the full platform with unlimited users.

Teams compare it with alternatives mainly on price for smaller fleets, on how much they need built in (IFTA, settlements, route optimization, warehouse) and on whether they want a configurable platform or an opinionated one.

Below are five alternatives worth evaluating in 2026, in no particular order. Facts and prices were checked on the vendors’ own sites on 2026-09-27.

1. Alvys

Cloud TMS for carriers and brokers

An AI-first cloud TMS covering dispatch, fleet and maintenance, IFTA, accounting and settlements, EDI and a driver app, with many ELD, visibility and accounting integrations (Samsara, Motive, Geotab, QuickBooks and others). Raised a US$40M Series B in 2025.

Origin
Founded 2020, HQ in Solana Beach, California, USA
Best for
Small to mid-size carriers and brokers that want a broad US feature set including IFTA
Pricing
Plans quoted by load volume; no per-user fees, month-to-month available

Strengths

  • Broad carrier feature set including IFTA and settlements
  • Long list of named ELD and accounting integrations
  • No per-user fees

Limitations

  • Prices are quoted rather than published
  • No route optimization engine described
  • No warehouse or cross-dock module advertised

Visit Alvys →

2. Tailwind TMS

Cloud TMS for carriers and brokers

A cloud TMS for motor carriers, brokers and hybrids covering quotes, orders, dispatch, bills of lading, settlements, a POD mobile app, QuickBooks Online sync, EDI and webhooks. Part of WiseTech Global’s CargoWise since WiseTech bought Envase in 2023.

Origin
Part of WiseTech Global (CargoWise), Sydney, Australia
Best for
Small to mid-size carriers and brokers that want an all-round TMS with QuickBooks
Pricing
Not shown on the CargoWise page; directories list per-user plans (unverified)

Strengths

  • Covers carrier and broker workflows in one product
  • POD mobile app and QuickBooks Online sync
  • Backed by a large logistics software group

Limitations

  • Current pricing not published by the vendor
  • No route optimization advertised
  • Product direction now set within CargoWise

Visit Tailwind TMS →

3. Transportial

Operational TMS

A cloud operational TMS for carriers, 3PLs and forwarders: a drag-and-drop plan board with VRP route optimization, the OpenMove driver app with ePOD, a rule-based pricing engine, invoicing, customer tracking links and message automations, plus a REST API, webhooks and per-partner EDI mapping.

Origin
Founded 2021, HQ in Ulft, Netherlands
Best for
Small to mid-size carriers and 3PLs that want planning, a driver app and invoicing in one system with pay-as-you-go pricing
Pricing
Per transaction, from $0.50 down to $0.01 at volume, no per-user fees; free Starter tier (20 shipments a month)

Strengths

  • Built-in route optimization on a visual plan board
  • Own driver app with photo and signature proof of delivery included
  • Published pricing that starts free, with no seat licenses
  • Open REST API, webhooks and an integration framework for EDI and file exchange

Limitations

  • A European vendor that is new to the US market
  • No built-in IFTA reporting or ELD/hours-of-service logging: keep your ELD provider for that

Visit Transportial →

4. Turvo

Collaborative cloud TMS

A multi-tenant collaboration TMS where shippers, brokers, 3PLs and carriers work on shared shipments, with a public REST API, webhooks and a driver app. Owned by Lineage since 2022.

Origin
HQ in the San Francisco Bay Area, USA (Lineage subsidiary since 2022)
Best for
Shippers, brokers and 3PLs that coordinate many partners on the same shipments
Pricing
Core TMS from US$5,000 per month

Strengths

  • Strong multi-party collaboration and visibility
  • Public API, webhooks and sandbox tenants
  • Driver app included

Limitations

  • High entry price
  • No dispatch plan board or route optimization advertised
  • General-ledger accounting stays in an external system

Visit Turvo →

5. McLeod Software

Enterprise carrier and broker TMS

LoadMaster for truckload and LTL carriers and PowerBroker for brokers and 3PLs, with full accounting, settlements, planning and dispatch, and a large certified-partner network for telematics, fuel and optimization.

Origin
Founded 1985, HQ in Birmingham, Alabama, USA
Best for
Mid-size to large asset carriers and brokerages that need deep operations and accounting in one suite
Pricing
Quote only (license and implementation); not published

Strengths

  • Among the deepest carrier operations and accounting suites
  • Large ecosystem of certified integrations (telematics, fuel, visibility)
  • Founder-led company with a long track record

Limitations

  • Enterprise pricing and implementation effort
  • Truckload optimization relies on partner products
  • More than a small fleet usually needs

Visit McLeod Software →

How to choose between these

  1. Budget and size. Smaller fleets that find US$2,080 a month steep can start with Transportial’s free Starter tier or compare Alvys and Tailwind TMS. Large carriers comparing enterprise suites will look at McLeod.
  2. Own trucks or partners? For multi-party collaboration between shippers, brokers and carriers, Turvo is built for it. For planning your own fleet, a plan board, optimization and a driver app matter most.
  3. Built in vs configured. Rose Rocket rewards teams that configure workflows. If you want route optimization and customer automations out of the box, look at Transportial.

For a feature-by-feature view, see Rose Rocket vs Transportial, or book a 30-minute demo.

Frequently asked questions

How much does Rose Rocket cost?
Rose Rocket’s pricing page lists the full platform from US$2,080 per month with unlimited users and a 90-day guaranteed go-live; enterprise plans are quoted. Transportial charges per transaction from $0.50, with a free Starter tier.
What is a cheaper alternative to Rose Rocket?
For small fleets, Transportial can start free and scale per transaction, and Tailwind TMS and Alvys target small to mid-size carriers. McLeod and Turvo sit at the other end of the price range.
Which Rose Rocket alternatives have a public API?
Transportial and Turvo both publish REST APIs with webhooks, as Rose Rocket does. Alvys offers a self-serve API through its developer portal, and Tailwind TMS advertises API access and webhooks.