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EDITORIAL

5 Alternatives to Tailwind TMS for Logistics Operators in 2026

A cloud TMS for carriers and brokers, now part of WiseTech Global’s CargoWise

Last reviewed 2026-09-27

Tailwind TMS is a cloud TMS for motor carriers, brokers and hybrid operators, covering quotes, orders, dispatch, bills of lading, settlements, a POD mobile app and QuickBooks Online sync. It came to WiseTech Global with Envase Technologies in 2023, and tailwindtms.com now redirects to CargoWise, where current prices are not shown.

That change of ownership is the main reason users look around: they want to know where the product is heading inside CargoWise, what it will cost, and which independent products cover the same ground.

Below are five alternatives worth evaluating in 2026, in no particular order. Facts and prices were checked on the vendors’ own sites on 2026-09-27.

1. AscendTMS

Low-cost web TMS

A browser-based TMS for small carriers, owner-operators and brokers covering load management, invoicing, accounting, IFTA reports, EDI and load-board connections. Once known for a free plan; its pricing page now lists paid plans only.

Origin
Founded 2015, HQ in Brandon, Florida, USA
Best for
Owner-operators, small fleets and small brokerages on a tight budget
Pricing
Basic US$69, Premium US$119, Pro US$149 per month; no setup fees or contracts

Strengths

  • Low entry price with no contract
  • IFTA reports and EDI connectivity included
  • Covers both carrier and broker workflows

Limitations

  • No longer free
  • No public API documentation found
  • Load-board access needs separate DAT or Truckstop subscriptions

Visit AscendTMS →

2. Alvys

Cloud TMS for carriers and brokers

An AI-first cloud TMS covering dispatch, fleet and maintenance, IFTA, accounting and settlements, EDI and a driver app, with many ELD, visibility and accounting integrations (Samsara, Motive, Geotab, QuickBooks and others). Raised a US$40M Series B in 2025.

Origin
Founded 2020, HQ in Solana Beach, California, USA
Best for
Small to mid-size carriers and brokers that want a broad US feature set including IFTA
Pricing
Plans quoted by load volume; no per-user fees, month-to-month available

Strengths

  • Broad carrier feature set including IFTA and settlements
  • Long list of named ELD and accounting integrations
  • No per-user fees

Limitations

  • Prices are quoted rather than published
  • No route optimization engine described
  • No warehouse or cross-dock module advertised

Visit Alvys →

3. Transportial

Operational TMS

A cloud operational TMS for carriers, 3PLs and forwarders: a drag-and-drop plan board with VRP route optimization, the OpenMove driver app with ePOD, a rule-based pricing engine, invoicing, customer tracking links and message automations, plus a REST API, webhooks and per-partner EDI mapping.

Origin
Founded 2021, HQ in Ulft, Netherlands
Best for
Small to mid-size carriers and 3PLs that want planning, a driver app and invoicing in one system with pay-as-you-go pricing
Pricing
Per transaction, from $0.50 down to $0.01 at volume, no per-user fees; free Starter tier (20 shipments a month)

Strengths

  • Built-in route optimization on a visual plan board
  • Own driver app with photo and signature proof of delivery included
  • Published pricing that starts free, with no seat licenses
  • Open REST API, webhooks and an integration framework for EDI and file exchange

Limitations

  • A European vendor that is new to the US market
  • No built-in IFTA reporting or ELD/hours-of-service logging: keep your ELD provider for that

Visit Transportial →

4. Rose Rocket

Cloud TMS for carriers and brokers

A configurable cloud TMS with custom boards, a workflow builder, AI agents, a public API with webhooks, a driver app with signatures and QuickBooks Online integration. Founded in Toronto in 2015; raised a US$38M Series B in 2023.

Origin
Founded 2015, HQ in Toronto, Canada
Best for
Mid-market carriers, brokers and 3PLs that want a configurable, automation-heavy TMS
Pricing
Full platform from US$2,080 per month with unlimited users; enterprise by quote

Strengths

  • Highly configurable boards and no-code workflows
  • Public API documentation and webhooks
  • Unlimited users on the published plan

Limitations

  • Entry price is high for very small fleets
  • No warehouse or cross-dock module advertised
  • Route optimization is listed but not described in detail

Visit Rose Rocket →

5. TruckingOffice

Owner-operator trucking software

Web-based trucking software for owner-operators and small fleets: loads, dispatch records, invoicing, driver settlements, maintenance and IFTA reporting, plus its own ELD. Launched in 2010.

Origin
Launched 2010, HQ in Canton, Ohio, USA
Best for
Owner-operators and fleets of up to about 15 trucks that mainly need a simple back office
Pricing
Per month by fleet size, not per user: US$25 to US$90 (Basic), US$35 to US$130 (Pro)

Strengths

  • Lowest published prices in this list
  • IFTA reporting and maintenance tracking built in
  • Priced per fleet, not per user

Limitations

  • No visual plan board or route optimization
  • No public API advertised
  • Driver app is an ELD/logbook app without ePOD

Visit TruckingOffice →

How to choose between these

  1. Price transparency. AscendTMS, TruckingOffice and Rose Rocket publish their prices; Transportial publishes per-transaction prices and starts free. Alvys quotes by load volume.
  2. Built-in compliance. If IFTA reporting must be in the TMS, AscendTMS, TruckingOffice and Alvys advertise it.
  3. Planning depth. For a visual plan board with route optimization, a driver app with ePOD and customer automations, compare Transportial and Rose Rocket.

For a feature-by-feature view, see Tailwind TMS vs Transportial, or book a 30-minute demo.

Frequently asked questions

Who owns Tailwind TMS?
WiseTech Global, the company behind CargoWise. WiseTech acquired Envase Technologies, which owned Tailwind, in a deal announced in January 2023, and Tailwind is now presented as part of CargoWise’s transport solutions.
How much does Tailwind TMS cost?
The CargoWise product page does not show prices. Software directories list per-user plans, but those figures are not published by the vendor, so ask CargoWise for a current quote.
Which Tailwind TMS alternative includes a POD app?
Transportial (OpenMove, with photo and signature ePOD), Alvys and Rose Rocket all advertise driver apps that capture delivery paperwork or signatures.