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Freight Forwarders

Coordinate carriers. Control the full picture.

Manage multi-modal shipments, automate customer updates, and give every stakeholder the visibility they need, from a single platform.

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Sound familiar?

The challenges freight forwarders face

  • Carrier coordination chaos

    Dozens of carriers, dozens of emails, dozens of WhatsApp threads. No single view of all shipment statuses.

  • Document sprawl

    CMRs, bills of lading, customs forms, delivery notes, all managed manually, often in different systems or email inboxes.

  • Customer visibility demands

    Customers expect real-time tracking and proactive updates. Meeting that expectation manually does not scale.

  • Margin erosion on manual work

    Time spent on status calls, invoice reconciliation, and manual data entry does not add value. It erodes margin.

How Transportial Helps

Tools built for the forwarding desk

  1. All modes, one system

    Multi-Modal Transport

    Road, rail, air, and sea freight in one platform. GraphHopper routing, MARNET maritime, and PTV enterprise routing.

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    Multi-Modal Transport
  2. Fewer status calls

    Customer Portal

    Give customers a branded self-service portal with live tracking, document access, and shipment history, no account setup needed.

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    Customer Portal
  3. 75+ trigger events, 4 channels

    Message Automations

    75+ trigger-based events across Email, SMS, WhatsApp, and Telegram. Customers are updated automatically at every milestone.

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    Message Automations
  4. Zero document chasing

    Integrated Document Hub

    CMRs, bills of lading, packing lists, and customs docs auto-generated from transport order data. All linked and searchable.

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    Integrated Document Hub
  5. One connected ecosystem

    Integration Framework

    Connect to carrier TMS systems, customer ERPs, and customs platforms via REST API, FTP, or EDI, out of the box.

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    Integration Framework
  6. Data-driven forwarding

    Reporting & Analytics

    TQL-powered reports on lane performance, carrier reliability, and customer profitability. Full audit trail across all shipments.

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    Reporting & Analytics
Multi-Modal TransportCustomer PortalMessage AutomationsIntegrated Document HubIntegration FrameworkReporting & Analytics
75+
automation triggers
4
transport modes
OTM5
open data standard
4
messaging channels

What does a TMS do for a freight forwarder?

For a freight forwarder, a TMS is the control tower over carriers it does not own: one record per shipment across road, sea, air and rail, legs tendered to carriers, documents generated from the order and customers updated automatically. Transportial combines these in one platform with a customer portal and tracking links.

A forwarder's margin disappears in coordination: emails to carriers, status calls from customers, documents rebuilt in several systems and carrier invoices checked by hand. Transportial gives a freight forwarder one transport order per shipment with as many legs as the route needs, by road, sea, air or rail. Legs can be posted as freight tenders to carriers, bids come back inside the platform, and inbound carrier invoices sit next to the outbound customer invoices for the same order. CMRs, bills of lading, packing lists and customs documents are generated from the order data and stay linked to it. Message automations send email, SMS, WhatsApp or Telegram updates on more than 75 operational events, and the branded customer portal shows live status and documents. Integrations via REST API, EDI, FTP and webhooks connect carrier systems and customer ERPs, and OTM5 support lets partners exchange orders without custom mappings.

How does a freight forwarder keep customers informed without status calls?

By letting the system send the updates. In Transportial, message automations notify customers by email, SMS, WhatsApp or Telegram when a shipment is picked up, delayed or delivered, and every customer gets a tracking link or portal access with live status and documents, so the forwarding desk stops answering where-is-my-shipment calls.

Transportial's message automation engine watches the operation in real time and sends a message whenever a defined event occurs, from trip confirmed and stop completed to delivery confirmed, invoice created or a temperature alert. More than 75 trigger events are available, and each automation sets the channel (email, SMS, WhatsApp or Telegram), the recipient and the template, so a freight forwarder can give one key account a WhatsApp update at every stop and another a single daily email. Customers who prefer to look for themselves receive a public tracking link that needs no account, or a scoped login to the customer portal, where they follow shipments, download documents, submit new transport orders and accept quotes. Because every message is triggered by the same events that drive planning and invoicing, the information customers see is the information the forwarder works with, not a copy that someone has to keep up to date by hand.